Automated text opt-out process
When clients of our veterinary practice opt out of automated texts, it also opts them out of manual texts, essentially blocking us as a sender. This is frustrating when we're trying to communicate lab results or other specific information about their pets, and it looks tacky when they get a text telling them we just changed their preferences when we opt them into one-on-one texts. I know opting out returns a link allowing them to tailor preferences, but clients don't bother. Why not just opt them out of automated "marketing" texts and still allow one-off texts specific to their pet. This is no different than opting out of marketing email but not blocking a sender so they may still communicate with you.